It’s been two weeks since Google flipped the switch on its AI-powered Search Generative Experience (SGE) for UK users, and the dust is starting to settle. The early verdict? This isn’t just another Google tweak, it’s a fundamental shift in how we find, process, and act on information at work.

Instead of just serving up a list of blue links, AI Search now summarises key points, suggests follow-up questions, and surfaces multimedia insights instantly. For many UK professionals, it’s like having a built-in research assistant who works at the speed of thought.

💡 What’s Different About AI Search

Since its UK rollout, users have been experimenting with:

• AI Summaries – Multi-source overviews, often with statistics and definitions.
• Follow-Up Suggestions – Context-aware next steps, reducing the “start from scratch” feeling.
• Persistent Context – Search “remembers” the conversation, refining results in real time.
• Richer Outputs – Charts, product comparisons, and visuals right in the answer box.

🏢 Early Signs of Workplace Impact

1. Speeding Up Research Cycles :Analysts and marketers report being able to draft outlines and gather industry data in minutes instead of hours.

2. Sharper Meeting Prep: Managers can pull key market or client insights before calls—without juggling multiple tabs.

3. Training & Onboarding Support: New employees are using AI search to quickly grasp industry jargon and workflows, easing their first few weeks.

4. Customer Service Edge: Support teams can surface troubleshooting steps faster, improving response times.

⚠️ The Watch-Outs Remain

Even two weeks in, the same caution flags are waving:

• Fact-Checking Is Non-Negotiable – AI can still make confident mistakes.
• Data Privacy Risks – Avoid entering sensitive company details.
• Subtle Bias – AI-generated answers may reflect certain viewpoints more strongly.

🔮 Why This Matters for the Next 12 Months

The companies that will benefit most from AI search aren’t just the fastest adopters, they’re the ones training their teams to ask better questions, verify information, and integrate AI into decision-making.

Two weeks in, one thing is clear: we’ve entered an era where finding the answer is no longer the bottleneck, deciding what to do with it is.

💬 Over to you: Have you tried Google’s AI search yet? Has it changed how you work day-to-day—or does it still feel like a novelty? Share your experience below.

For Google’s official explanation of SGE, check their announcement here: Google Blog – AI Search Experience in the UK